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WTF DOES THAT MEAN? A VOICE ACTOR’S GUIDE TO VO INDUSTRY TERMS

For too long, voice actors have been stumbling through conversations with producers, clients, and even each other—afraid to ask what “full buyout” means, unsure how to explain “usage,” and completely lost when someone drops “P2P” or “white label VO” into the chat like it’s common knowledge.

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    “It’s not rocket science—it’s voiceover. But you’d never know it from the jargon.”

    Paul Schmidt

    Voice Actor and VO Business Coach

    WTF Does That Mean?
    The Voiceover Industry Dictionary

    If you’ve ever read a casting notice, contract, or client email and thought,

    “Wait… what the hell does that mean?”—this is the book you’ve been waiting for.

    WTF Does That Mean? is your go-to guide for decoding the jargon, buzzwords, and behind-the-scenes lingo of the voiceover industry. From bump fees to usage, from P2Ps to white label VO, you’ll finally understand what clients, agents, producers—and other voice actors—are actually talking about.

    No fluff. No filler. Just straight-up definitions, written in plain English, with the clarity and sass VO Pro is known for.

    Inside, you’ll find:

    • The real meanings of the terms that show up in auditions, contracts, and sessions

    • Marketing and business vocabulary that helps you sound like a pro

    • Examples, context, and no-nonsense explanations you won’t get from a Google search

    • The confidence to quote smarter, communicate clearer, and stop faking it

    This isn’t a dictionary for linguists.

    It’s a business tool for working (and aspiring) voice actors who are done guessing and ready to get paid.

    Ready to speak VO like a pro?

    Grab your copy now and stop pretending you know what “in perpetuity” means.