Every Thursday, the latest issue is sent to voice actors and other creative freelancers like you. Each message includes an idea to move you, a thought to touch you, and a quote to inspire you, as well as what I’m writing about that week on YouTube, on The VO Pro Podcast, and in The Pro Blog.
MTI: Assuming benevolence, demo relevance, and Elizabeth Thornton on preconceived notions
Move Touch InspireThe Newsletter for Voice Actors An Idea To Move YouMy commercial coach, Tina Morasco, haas a great maxim: "Always assume benevolence." So many times we make shit up in our heads. Stories about how this person is screwing us, or that one is unresponsive, or the other one doesn't understand blah blah blah. Stop telling yourself stories. The default should be they're good people doing the best they can and I don't know their whole story. A Thought to Touch You*Yes, your demo should sound professional. But more importantly, it should feel relevant. If you’re trying to book medical narration, but your demo includes a beer ad and a wacky character voice? That’s noise, not value. Your demo is a sales tool. A Quote to Inspire You"If we are honest with ourselves, we have to admit that sometimes our assumptions and preconceived notions are wrong, and therefore, our interpretation of events is incorrect. This causes us to overreact, to take things personally, or to judge people unfairly."
~ Elizabeth Thornton
*This Week's Thought......is from The REAL Reason Your Voiceover Business Isn’t Growing. Struggling to get voiceover clients even though you’ve got the talent and the gear? You’re not alone—and it’s probably not your demo holding you back. In this video, we break down the real marketing strategies voice actors need to start booking consistently. We’ll cover what’s actually working in 2025, what most beginners get completely wrong, and how to stand out in a saturated market without relying on casting sites. This is your intro to the systems we go even deeper into during The Rise of the Self-Made Voice Actor—our free, 3-part no-fluff marketing master class series designed to help you build a sustainable, client-driven VO business. ✅ Register for the free series here: https://training.vopro.pro/ll-registration-2025-05/ You’ll learn:
Skip the guessing. Start marketing smarter. ✅ Draft your outreach emails with VO ClientConnect™ GPT: https://training.vopro.pro/clientconnect/
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MOVE TOUCH INSPIRE: Voice Actors and Creative Freelancers Who Want to Grow Their Business
Every Thursday, the latest issue is sent to voice actors and other creative freelancers like you. Each message includes an idea to move you, a thought to touch you, and a quote to inspire you, as well as what I’m writing about that week on YouTube, on The VO Pro Podcast, and in The Pro Blog.