Every Thursday, the latest issue is sent to voice actors and other creative freelancers like you. Each message includes an idea to move you, a thought to touch you, and a quote to inspire you, as well as what I’m writing about that week on YouTube, on The VO Pro Podcast, and in The Pro Blog.
MTI: (Corrected Headline - my apologies!) Why & Numbers
Move Touch InspireThe Newsletter for Voice Actors An Idea To Move YouDon't do this for the money. Voiceover is not a quick fix. It's not a get rich quick scheme. It's not a financial savior. It takes a prodigious amount of artistic training, learning the audio tech, learning the business side, treating your recording space. And you have to be good at all of it to compete. Do it because you absolutely love it. Because that's the only why strong enough to get you through. A Thought to Touch You*Hot take: The overwhelming majority of part-time voice actors will never go full-time. Not because they lack talent, but because they refuse to treat VO like a business. The real winners in voiceover know their numbers. They know exactly what’s working, what’s not, and how to pivot for profit. A Quote to Inspire You“What gets measured gets managed.”
— Peter Drucker *This Week's Thought......is from Stop GUESSING: Track These VO Business Numbers! Are you tired of hustling with little to show for it? In this video, we reveal the essential business metrics every voice actor must track to go from part-time hopeful to full-time pro. Learn how to analyze your audition-to-booking ratio, marketing ROI, client retention, and more—plus, get real-world strategies to make smarter, more profitable decisions. Stop flying blind and start running your voiceover business like a CEO!
✅ Free Resource: The Voiceover Metrics Tracking SpreadsheetA ready-to-use Google Sheets or Excel template for tracking key voiceover business metrics: audition-to-booking ratio, revenue by source, marketing ROI, client retention, average job value, and more. Includes instructions. Unlock full-time success in voiceover by tracking key business metrics. Learn actionable strategies to grow your VO career with data-driven decisions. Download it now. I'm glad we're friends, Reader. If there's anything you'd like to adjust with what you receive from me, click here. |
MOVE TOUCH INSPIRE: Voice Actors and Creative Freelancers Who Want to Grow Their Business
Every Thursday, the latest issue is sent to voice actors and other creative freelancers like you. Each message includes an idea to move you, a thought to touch you, and a quote to inspire you, as well as what I’m writing about that week on YouTube, on The VO Pro Podcast, and in The Pro Blog.