MTI: On puffery, sales, and Anthony Iannarino on detaching from No

Published 19 days ago • 1 min read

Move Touch Inspire

The Newsletter for Voice Actors and Creative Pros
August 6, 2026

An Idea To Move You

Not many people like to put themselves out there, even when it comes to their business. And when they do, they feel like they have to chest thump, puff up, and look bigger than they really are.

Let me assure you: you are already as big as you need to be.

Your clients don't care who you have or have not worked with, where you trained, how much passion you have, or whether or not you cyberstalked them to drop in irrelevant details, as long as they are convinced you understand and can solve their problem.

So, do the work to understand and solve their problems.

A Thought to Touch You*

Sorry to be the one to break it to you, but voiceover is sales and sales is and always has been a numbers game:

The more people you reach out to…
- The more people will reply.
  - The more conversations you will generate.
    - The more demo listens you will drive.
      - The more rosters you will get on.
        The more auditions you will get.
        The more gigs you’ll be offered outright.
        The more gigs you book overall.
        The more repeat clients you accumulate.
        The more revenue you generate.

A Quote to Inspire You

Speaker, author, entrepreneur, and B2B sales expert Anthony Iannarino on detaching emotionally from rejection...

Refuse to attach a negative meaning to the word ‘no.’ View it as feedback. ‘No’ tells you to change your approach, create more value or try again later.”

On YouTube and the VO Pro Podcast

This week's Thought to Touch You* is from our recent episode The #1 Biggest BLUNDER: Why You're Not Booking VO Gigs.

Stop letting "bad luck” steal your bookings.

Discover the #1 VO blunder and how to fix it now! In this video, we reveal the straight truth most voice actors ignore: booking more gigs has less to do with talent or gear.

It’s all about mastering the outreach numbers game. You’ll learn why part-timers stay stuck, the proven habits of VO pros, and a simple 7-day action plan to explode your client list.

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