Every Thursday, the latest issue is sent to voice actors and other creative pros like you. Each message includes an idea to move you, a thought to touch you, and a quote to inspire you, as well as what I’m writing about that week on YouTube, on The VO Pro Podcast, and in The Pro Blog.
MTI: Service, understanding the prospect, and Einstein on value
Move Touch InspireThe Newsletter for Voice Actors and Creative Pros An Idea To Move YouSo many voice actors I talk to have a negative view of sales and marketing. Of course! No one wants to be sold, manipulated, badgered, or lied to. But that's not sales. That's a lack of integrity. Sales and marketing, when done right, is an act of service to others. It is starting a conversation around identifying a problem and how you and the prospect can collaborate to solve it. When they call VO a service business, that's what it means. The marketing part of it is no different. A Thought to Touch You*A relationship won’t make you immune to budget cuts or technological change. It can, however, give you a chance to understand a client’s priorities and demonstrate value beyond the fact that you have vocal cords and an internet connection. A Quote to Inspire YouHumanitarian, pacifist, and oh yeah, theoretical physicist, the great Albert Einstein on value vs success... “Strive not to be a success, but rather to be of value.” *This week's Thought...Is from Does Direct Marketing Still WORK for Voice Actors? In this video, we break down why smart, targeted marketing is still essential for VO pros in 2026 and the exact steps to avoid burnout and land real gigs. Learn practical strategies to connect with the right buyers, build lasting relationships (not just inbox activity), and measure real business results. We’ll cover new industry data, expert advice from Tom Dheere and J. Michael Collins, and a proven process for modern outreach. So glad we're friends, Reader.. If there's anything you'd like to adjust with what you receive from me, click here. |
MOVE TOUCH INSPIRE: The Newsletter for Voice Actors & Creative Pros Who Want to Grow Their Business
Every Thursday, the latest issue is sent to voice actors and other creative pros like you. Each message includes an idea to move you, a thought to touch you, and a quote to inspire you, as well as what I’m writing about that week on YouTube, on The VO Pro Podcast, and in The Pro Blog.